Playing can make a big impact on our creative minds and the perception of the world – or business – around us. Alfredo Muccino, Chief Creative Officer for Liquid Agency, talks to Tim Muma about his company's use and endorsement of LEGO serious play as a terrific way to get organizations to work together and solve problems in a tangible, hands-on way. Alfredo describes how people translate ideas into LEGOS, then find solutions to real-world issues.